Branding

Client Experience Will Always Speak Louder Than Any Marketing Message

By Eric Fletcher on December 10, 2009

Posted in Branding, Communication, Leadership, Marketing

A friend of mine who is fond of tweaking me at every opportunity used to…
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Marketing and the Big Bang Theory

By Eric Fletcher on April 14, 2009

Posted in Branding, Marketing

Perhaps it stems from the slightest possibility that an enormous “bang” gave shape to a…
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Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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