When it comes to the challenges of communicating — telling a story, marketing a practice,
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Leadership, Communication and the Gift of Self-Awareness
Extraordinary leadership — the kind that inspires and motivates over the long haul — comes
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Want To Instigate Dialogue and Lead? Choose Your Words Carefully.
Words matter. If the goal is to connect and build bridges, you’ll choose them
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3 Keys To An Authentic Voice — The Building Block of Social Media Marketing Success
Dispute its reach if you like. Bemoan its shortcomings. Even refuse to participate (if you
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The Legal Service Value Conundrum: Who Is The Beholder?
A Guest Post, by lawyer, law professor and process consultant, Larry Bridgesmith.
Beauty
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What Went Wrong When Marketing Failed To Deliver
Where did marketing miss the boat?
Attendance was half of what was expected. The new
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Five Keys to the Role of Marketing and Business Development in Today’s Law Firm
When marketing first inched its way into the legal industry, the mere announcement of capabilities
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Winning The Debate or Collaborating Toward Success?
There are few things we value more than winning. From t-ball to spelling bees
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Want ROI From Marketing Communication? Shift Your Focus From Message Delivery To The Rules Of Engagement
Here’s the problem: we act like once we’ve delivered a message — transmitted it, produced
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For A Message That Motivates, Begin With Intentional Listening
NOTE: This post on Intentional Listening originally appeared at MENGOnline. With thanks to the
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