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Perspectives on leadership, business development, marketing and communication.

Art of Listening

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Who Is Really The Smartest One In The Room?

By Eric Fletcher on April 29, 2017
Posted in Art of Listening, Communication, Leadership, Values In Today's Marketplace

At some point, on some topic, almost everyone will have a moment of clarity worth…
Continue Reading Who Is Really The Smartest One In The Room?

Wondering How To Turn Connections Into Relationships?

By Eric Fletcher on March 30, 2017
Posted in Art of Listening, Business Development, Client Feedback, Social Media

netIf you’re marketing something, you’re likely investing resources in the development of connections. Social…
Continue Reading Wondering How To Turn Connections Into Relationships?

5 Keys To Productive Conversations

By Eric Fletcher on February 14, 2017
Posted in Art of Listening, Communication, Leadership

people talking to each other silhouettes set 9Where change is the objective, there is little value in having the same conversations over…
Continue Reading 5 Keys To Productive Conversations

5 Guiding Principles For When, Why and How to Use Social Media as a Business Development Tool

By Eric Fletcher on December 13, 2016
Posted in Art of Listening, Business Development, Social Media

Social IconsIf you’re considering a deeper dive into social media for business development punposes, are attempting…
Continue Reading 5 Guiding Principles For When, Why and How to Use Social Media as a Business Development Tool

Entertaining The Ultimate Business Development Question

By Eric Fletcher on December 7, 2016
Posted in Art of Listening, Business Development, Client Feedback

Several years ago Fred Reichheld, among others, began working on a conversation and a…
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Business Development Success Is More About Asking The Right Questions Than Having All The Answers

By Eric Fletcher on September 28, 2016
Posted in Art of Listening, Business Development, Client Feedback, Marketing

IMG_0086The game show Jeopardy has had it right all along — knowing the right question …
Continue Reading Business Development Success Is More About Asking The Right Questions Than Having All The Answers

Do All The Things You Know Make It Tougher For You To Communicate?

By Eric Fletcher on August 24, 2016
Posted in Art of Listening, Communication, Leadership

imageThere is no shortage of communicators talking about the challenges attendant to listening.

Type…
Continue Reading Do All The Things You Know Make It Tougher For You To Communicate?

This Is Where Communication Begins

By Eric Fletcher on June 29, 2016
Posted in Art of Listening, Communication, Marketing, Social Media

Listening is the last thing on anyone’s mind when the subject is communication.

And…
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A CEO’s Formula For Progress In a Changing Marketplace

By Eric Fletcher on June 22, 2016
Posted in Art of Listening, Business Development, Leadership, Marketing, Values In Today's Marketplace

Changing for idea“Move more. Assume less.”

This was the response of a CEO friend when asked about…
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What Does It Take To Turn Contacts and Connections Into Productive Relationships?

By Eric Fletcher on May 3, 2016
Posted in Art of Listening, Business Development, Client Feedback, Communication, Customer Experience

It is news to no one that when it comes to business development in the…
Continue Reading What Does It Take To Turn Contacts and Connections Into Productive Relationships?

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About this blog

Conversation is a critical cornerstone of dynamic relationships. For anyone attempting to connect and communicate — whether at a personal, team or community level — the higher quality the dialogue, the more dynamic the connection. And the better the fodder, the better the conversation. That’s where we begin here. Our preoccupation is the multi-faceted discussion of marketing and business development.

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