Tag Archives: Social Media

5 Guiding Principles For When, Why and How to Use Social Media as a Business Development Tool

If you’re considering a deeper dive into social media for business development punposes, are attempting to evaluate your current investment in social, or are among those just now waking to the reality that social media is actually out there changing the market, this post is for you. And it is a response to the fact … Continue Reading

Build A Robust Network And Create A Pipeline of Business

More than a dozen years ago I stepped into my first business development meeting with a lawyer. When I asked this individual to describe his target market, the reply was something like “my ideal client is the next person that calls or walks into my office, needing help putting a business deal together.” Translation: this … Continue Reading

A Response To The Premature Proclamation of Marketing’s Demise

A recent Harvard Business Review blog by Bill Lee — Marketing Is Dead — was, at least provocative; it has prompted a number of excellent conversation (maybe even a touch of consternation) in some quarters of the marketing community. Lee’s assertion is that traditional marketing is increasingly ineffective. And if the conversation is about tools … Continue Reading
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