Tag Archives: Marketing

This Is Where Communication Begins

Listening is the last thing on anyone’s mind when the subject is communication. And it’s understandable. From the instant an infant realizes what it takes to get attention, our practical view of communication is shaped by a repeated focus on doing whatever it takes to deliver a message. Experiences reenforce the idea that charisma, wordsmithing and … Continue Reading

A CEO’s Formula For Progress In a Changing Marketplace

“Move more. Assume less.” This was the response of a CEO friend when asked about his success in turning around a consulting firm on the brink of extinction twenty-two months earlier. Don was retiring, and he was reflective. “In the early days we were determined to meet the market at its point of need. That … Continue Reading

Is That A Marketing Opportunity or Distraction Knocking At Your Door?

These days, anyone with something to market has unprecedented opportunity. And that’s the problem. More specifically, better opportunities are one of the major reasons your marketing efforts flounder and fail. Mobile capability, competitive intelligence, data analysis, up-to-the-minute tendencies and trends — never have we had so much at our fingertips. An array of message distribution … Continue Reading

3 Keys to Better Conversations and the Strategic Innovation of Your Business Development Plan

There is a reason so many of the issues we face today are the same ones we faced last week. Or last year. Or three years ago. Or . . . you get the idea. From individual relationships to global politics…personal finance to marketing a business, often the solution on which we land is little more than a reordering … Continue Reading

Is Your Business Development Strategy Really Just To Hope The Market Picks You?

Does the success of many of our marketing or business development plans hinge on the hope that our market somehow finds and chooses us? Oh, we talk about strategies and grand plans. We might even flirt with data, throw a few targets up on the whiteboard, and make a pass at mapping relationships. But reality sets in. … Continue Reading

Great Marketing Events Are Catalysts To Business Development Conversations

The event you just hosted, sponsored or participated in represents a good beginning. Introductions. Conversations. A chance to build a bridge or two…or shore one up. This is what the event driven activities in your business development and marketing plan are about. Connections. Face time. One piece in a strategic plan of action. If you’re … Continue Reading

The Key To Creating A Message That Resonates

The axiom says perception is reality. Translation — as if to taunt marketers and communicators, something more than brilliant content (or evident tangibles) impacts the interpretation of messages we so painstakingly create. Consider how varied multiple descriptions of a single event can be. Or the predictable discrepancies in eye-witness testimony. Or the differences in what … Continue Reading

The Message That Connects

Marshall McLuhan — a godfather of 20th-century communication theory — characterized one of the challenges inherent in connecting when he coined the phrase “the medium is the message.” Seth Godin hit on it from a different angle in his timely post today, Get Over Yourself. Given the timing — the 1960’s, in North America — … Continue Reading
LexBlog