Some accomplish it with the pen (“mightier than the sword…”). Some with poetic eloquence. Others, by way of a simple invitation. Some by the sheer force of their example. Whatever the methodology, real leaders encourage conversations around core ideas, agendas and solutions. A loud voice can distract for a season. Given the resources, would-be leaders can… Continue Reading
Tag Archives: Conversation
The Marketing Tool That Transcends Message & Media
Posted in Art of Listening, Branding, MarketingToday’s marketing professional has an impressive tool kit at the ready. In addition to the staples of the past half-century or so, technology has created a whole new set that seductively promises to change the arithmetic and shrink things to manageable size. Where the world used to be an accessible oyster for those with the… Continue Reading
Lennon & McCartney, A Lagniappe, And Social Media Muscle
Posted in Marketing, Social MediaSome things just deserve a spotlight. A Twitter friend — @9inchmarketing (John, IRL) – reminded me of this reality a few weeks ago when he introduced me to the Purple Goldfish Project. This is an organized effort to draw attention to the existence of Lagniappes (the practice of giving something extra) in the course of… Continue Reading