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Marketing Brain Fodder Perspectives on Strategic Marketing, Communication and Values in Today's Marketplace

Category Archives: Leadership

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The Best of Us

Posted in Leadership

Days like yesterday — April 15 — make it easy to become preoccupied with the worst. Yesterday. December 14, 2012. September 11, 2001. April 19, 1995. The worst moments. Unthinkable realities. Inhumanity. But in the midst of the April 15 bombing in Boston, we bore witness to poignant examples of the best of us. The first… Continue Reading

Why Storytelling Resonates

Posted in Communication, Leadership

Some impressions are indelible. The golden sun, slowly dropping from view on a perfect horizon; the smell (and taste) of mom’s fresh-baked cherry cobbler; the eyes of a child in an early instance of wonder. For most of us, a few experiences are deeply etched into the memory banks.  They conjure vivid memories that repeatedly… Continue Reading

3 Keys To Thriving In A Changing Marketplace

Posted in Art of Listening, Business Development, Leadership, Marketing

Long ago, before digital invaded advertising, marketing and media, the basics of the print industry hadn’t seen significant change for decades. Then someone figured out ones and zeroes. And things began to shift rapidly. Seemingly overnight, what had once been the purview of shops able to invest in big machines and the real estate to… Continue Reading

What Sunday News Shows Would Sound Like If Mom Were A Producer

Posted in Art of Listening, Communication, Leadership

Sunday’s talk shows prompted a ridiculous line of thinking. I wonder what might happen if mom’s advice were to take hold. You see, my mother — the only person I’ve known personally that might approach sainthood status –repeatedly advised, “if you don’t have something nice to say, better to say nothing at all.”  I’ll wager… Continue Reading

When The Intent Is To Communicate, Market and Lead, Listen With The Eyes

Posted in Art of Listening, Business Development, Leadership, Marketing

You don’t have to look long to find plenty of talk about the importance of listening. (We’ve done our share here on this blog, and here, in a guest post for my friend Cordell Parvin.) CMOs, consultants and marketing gurus regularly weigh in on listening’s critical role. These discussions invariably (and understandably) focus on the… Continue Reading

5 CMOs Identify The Characteristics of Successful Teams

Posted in Business Development, Communication, Leadership, Marketing, Strategic Planning

Strategy, no matter how insightful and comprehensive, does not insure execution. Action plans, no matter how detailed or innovative, are no guarantee goals will be realized. And every leader that has managed through crisis knows benchmarks are not the be-all-end-all measure of resources. The market is shaped by teams that move boundaries and redefine arithmetic…. Continue Reading

Life Is More Than Black & White, “Red” or “Blue”: A Thanksgiving Perspective

Posted in Art of Listening, Communication, Leadership

There are a few things that are clearly either black or white. But very few. Much of daily life – from personal relationship to professional decision – is defined based on perspective. Thursday many of us will observe the holiday tradition that combines turkey and the National Football League. We’ll likely witness the blurry line… Continue Reading

The Message That Connects

Posted in Branding, Business Development, Communication, Leadership, Marketing, Social Media

Marshall McLuhan — a godfather of 20th-century communication theory — characterized one of the challenges inherent in connecting when he coined the phrase “the medium is the message.” Seth Godin hit on it from a different angle in his timely post today, Get Over Yourself. Given the timing — the 1960’s, in North America —… Continue Reading

The ABC’s Of Business Development

Posted in Art of Listening, Business Development, Leadership, Marketing

Business development is not very complicated. Granted, it requires many to stray from a comfort zone, and the combination of science and art is often disconcerting; but the formula for success is not difficult to understand. If you know of a business development effort that isn’t producing, chances are someone is making it more complicated… Continue Reading

Vision: A 9/11 Reflection

Posted in Leadership

Vision is an amazing thing. Add other senses and emotions to what the human eye is able to behold, and suddenly an impression is burned into the intangible canvas of our consciousness. Today, in his post titled Standing Tall, John Nosta gives beautiful voice to what many of us feel, as he shares perspectives forever… Continue Reading

Real Leaders Instigate Dialogue

Posted in Leadership

Some accomplish it with the pen (“mightier than the sword…”). Some with poetic eloquence. Others, by way of a simple invitation. Some by the sheer force of their example. Whatever the methodology, real leaders encourage conversations around core ideas, agendas and solutions. A loud voice can distract for a season. Given the resources, would-be leaders can… Continue Reading

Prescription For A Productive Dialogue

Posted in Art of Listening, Communication, Leadership

In the wake of another Sunday morning buffet of current affairs television programming, and on the eve of Independence Day celebration in the U.S., two thoughts occurred. First — one who subjects himself to variations of the same tired rhetoric and political posturing week-after-week must have masochistic tendencies. Second (and more productive), Sunday’s soundbite assessments… Continue Reading

The DNA Of Strategic Business Development

Posted in Art of Listening, Business Development, Leadership, Marketing, Strategic Planning

Labeling something as Strategic does not make it so. The presence of a plan, no matter the number of pages or accompanying detail, should not be mistaken for the existence of a strategy. Desk drawers are littered with detailed business development and marketing plans that are decidedly not strategic. (I know this from personal experience.) And even… Continue Reading

The Critical Characteristics of Leadership

Posted in Leadership

Every single real leader I know would be shaping opinion, facilitating change and moving the proverbial ball regardless of the job description, title on the business card or position in the org chart. Leaders can’t help it. They don’t simply change the rooms they walk into. They change them for the better. They have much… Continue Reading

Big Hairy Audacious Goals Versus The Devils You Know

Posted in Leadership, Strategic Planning

Bill Taylor’s HBR Blog post today — “Don’t Let What You Know Limit What You Imagine” — strikes at the heart of a strategic planning challenge for professional service organizations in today’s marketplace.  Begin with bright business minds, add expertise and deep experience, blend with volatility, unpredictability and a touch of fear, and you have… Continue Reading